Ad Free TV appears on National TV programs!See below?

Ad Free TV interviewed by Alan Kohler, demanding that the networks publish a 7 day EPG.

DID YOU KNOW?

Numerous surveys have been conducted over the last three years which indicate that the feature consumers most like about personal video recorders (DVRs) is the ability to skip ads in TV.

This, unsurprisingly, is why advertisers and traditional media companies have regarded DVRs as a serious threat to their traditional revenue models. Surveys show that 81% of respondents were interested in the ability to skip commercials. 76% loved the ability to watch regardless of air time. 59% were interested in pausing, 51% repeat a scene, 36% skip parts of show. Source; eBrain Market Research/CEA, June 2003

Checkout the research?

DVRS are going to be the most dramatic changing influence on the TV Broadcast industry. This is a technology that will benefit those that move first as the opportunity is now.

• 3.5 Million DVRs have been sold in the US (Source:Forrester)
• by 2006 25 million home will have a DVR in the US (Source:Forrester)
• DVR owners watch recorded programs 75% of the time (Source Tivo)
• DVR owner skip 60% of commercials (Source Tivo)
• By 2007 15% less commercial will be viewed due to DVRs.
• If no one watches ads the broadcasters will have to charge.
• People with DVRs watch 20% more TV because they are happier with the service (Source: BskyB)
• 60% of the programs you watch on TV you are not interested in.
• You watch more than 15mins of ads per hour. That's 45mins of your Sunday evening!

Anecdotal

• 80% of the programs you watch on TV you are not interested in. Use a DVR and only watch the things you like.
• The most common reason for not taping a TV show is finding an appropriate blank tape.
• You can watch wide screen or normal on your current set.
• You don't need Foxtel to have good stuff to watch.

Articles

• DVRs have the TV Industry worried (The Age, May 2004)

Extract

"Digital video recorders and video-on-demand systems, expected to hit

mainstream markets this year, will give a new generation of viewers greater

control over what, when and how they watch television." Read more here

• Digital Terrestrial TV Set Tops Ready for Blast Off (Business Wire, In-Stat , July 6, 2005)
• Technology revolution will topple TV programmers (Michael Cave, AFR , December 18, 2004)
• Free-to-air TV faces digital video threat (Alan Kohler's Inside Business, ABC TV , October 20, 2004)
• Free-to-air networks’ head-in-the-sand approach to Digital Program Guide plays into pay-TV hands (DVRsDirect Press Release, October 4, 2004)
• DVR wrests control from TV networks (Australian IT, Anthony Fordham, October 5, 2004)
• Ad-free TV a click away (The Age, Alan Kohler, August 24, 2004)
• Time Bandits (The Age, June 10, 2004)
• Farewell to Ads? (The Economist, April 2004)
• PVRs: Personal Best (The Bulletin)
• DVRS: The next big thing (The Australian Financial Review, March 2004)